MSGM
The MSGM invitation was an admission letter to the Dreamers University – the school of art, fashion, music and happiness. The location, the brutalist buildings of the Faculty of Architecture of the Polytechnic University of Milan. The fashion delivered on collegiate tropes – a coach jacket and varsity sweatshirts, covered in signatures, Letterman cardigans and tracksuits. These were mixed with pinstripe tailoring styled with trainers and a 90s fleece tracksuit with an all-over rose print. The mood was upbeat and light. ‘Never Look Back, It’s All Ahead,’ read the slogan on a silky shirt.
Photograph: Alberto Maddaloni